Are you thinking of starting a new business?


10 Things to Consider Before You Start a Business

Newsletter #9: Small Business Insights

Hello Reader,

Ready to embark on a thrilling new business adventure? 🌟 Are you prepared to leave behind the safety net of traditional employment and take the reins as your own boss? 2025 could be your breakthrough year! 🚀 Let me introduce you to 10 essential considerations before you dive into the world of entrepreneurship.

Personal Insights

These are the key questions I encourage all my clients to reflect on. Not only will they provide you with profound personal insights, but they also lay a solid foundation for your business planning

  1. What is your personal mission in life? 🌍 Passion is fantastic, but mission-driven individuals think about their legacy and build their passion around that mission. Without purpose, passions can fizzle out quickly, only to be replaced by new ones.
  2. How will my world look if I am successful? 🌟 Envision your future success. What does it encompass? Who will you become if you achieve wild success? Use this vision to stay focused, saying “No” to distractions and “Yes” to your goals.
  3. How will my world look if I fail? 💔 Imagine the worst-case scenario if your business and lifelong dream crumble. Can you live with that outcome? If you can pick yourself up and keep going, you’re likely on the right path. If not, entrepreneurship might not be for you.
  4. Am I a self-starter and can I thrive under heavy stress? 💪 Ensure you have outlets to cope with the rollercoaster ride of self-employment. Make sure your significant other is on board and gather widespread support for your dream.
  5. Is this the right time in my life to prioritize my business above all else? ⏳ Life marches on with or without us; kids grow up, school activities come and go, your spouse ages, and unforeseen setbacks occur. Ensure you’re healthy and organized to manage what’s most important. You can start a business anytime, but you can’t reclaim lost time.

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Business Insights

Considering the following will help you devise your business plan and focus your energy on starting your business on the right foot.

  1. What problem am I solving for my clients? 🧩 Dive deep into understanding the problem you’re addressing. A clear problem statement is crucial for your business plan, pitch deck, and marketing materials. Get to the root of the issue and empathize with your clients’ struggles. This understanding will guide your solutions and strategies.
  2. What am I selling? 🛍️ Clearly define your product, service, or information. Understand every aspect of your solution, from manufacturing and delivery to ongoing support and maintenance.
  3. Who am I selling to? 🎯 Identify your ideal customer and create a detailed persona. The better you understand your audience, the more effectively you can communicate and connect with them.
  4. What is your Value Hypothesis? 💡 After answering the previous questions, develop and test your product’s value. Understanding your value proposition is key to pricing your solution effectively.
  5. What is your Growth Hypothesis? 📈 Determine how your customers will discover your product, service, or information. Continuously test and refine your growth strategies to develop effective distribution channels.

Ready to take the plunge? Let’s make 2025 your year of entrepreneurial success! 🚀✨

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