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Shawn Bailey

Today on Business Development Tips and Tricks

Published 5 months ago • 1 min read

Tips for Landing the BIG Fish and Tracking Your Marketing Efforts

Newsletter #2: Business Development Tips & Tricks Weekly

I hope you're having a great week. Last week, I gave you some tips to set contract bill rates for your customers. I have an update for you regarding our ongoing negotiations on behalf of our client.

Also, I am in the process of launching a new Website, and I thought it would be appropriate to discuss how we track our marketing efforts!

Recent Small Business Insights!

Landing the BIG Fish

Be ready for your next contract negotiation by following these practical tips.

  1. Be prepared and research your client and their needs.
  2. Apply your leverage and properly frame the conversation.
  3. Communicate with empathy and build trust.
  4. Be flexible and creative to objections and find a way to increase value.
  5. Look for a mutually beneficial relationship.

Successfully negotiating favorable terms in your next contract negotiation means that you have to take time to understand what the other party wants - and why!

Be honest with yourself and clear about your capabilities, limits and the value of your offer. Set limits for yourself ahead of time and find creative solutions to objections. Lastly find business partners who agree to a mutually beneficial relationship

Tracking Your Marketing Campaigns

There are a few things your need to do before spending time and money on marketing. The first this is to setup campaign tracking, so you know if which of your marketing efforts is working the best.

Today's assignment is to familiarize yourself with the new Google Analytics G4 Manual Campaign Tracking, Google Tag Manager and Bit.ly.

Next Week...

How to create your FREE accounts in all 3 platforms and setup your first marketing campaign!

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Shawn Bailey's Small Business Insights

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Shawn Bailey

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