profile

Shawn Bailey

Today on Business Development Tips and Tricks

Published about 1 year ago • 1 min read

Tips for Landing the BIG Fish and Tracking Your Marketing Efforts

Newsletter #2: Business Development Tips & Tricks Weekly

I hope you're having a great week. Last week, I gave you some tips to set contract bill rates for your customers. I have an update for you regarding our ongoing negotiations on behalf of our client.

Also, I am in the process of launching a new Website, and I thought it would be appropriate to discuss how we track our marketing efforts!

Recent Small Business Insights!

Landing the BIG Fish

Be ready for your next contract negotiation by following these practical tips.

  1. Be prepared and research your client and their needs.
  2. Apply your leverage and properly frame the conversation.
  3. Communicate with empathy and build trust.
  4. Be flexible and creative to objections and find a way to increase value.
  5. Look for a mutually beneficial relationship.

Successfully negotiating favorable terms in your next contract negotiation means that you have to take time to understand what the other party wants - and why!

Be honest with yourself and clear about your capabilities, limits and the value of your offer. Set limits for yourself ahead of time and find creative solutions to objections. Lastly find business partners who agree to a mutually beneficial relationship

Tracking Your Marketing Campaigns

There are a few things your need to do before spending time and money on marketing. The first this is to setup campaign tracking, so you know if which of your marketing efforts is working the best.

Today's assignment is to familiarize yourself with the new Google Analytics G4 Manual Campaign Tracking, Google Tag Manager and Bit.ly.

Next Week...

How to create your FREE accounts in all 3 platforms and setup your first marketing campaign!

Get full access to my training and small business insights NOW!

$24.97 / year

Shawn Bailey's Small Business Insights

Business can be complex, but it doesn't have to be complicated. Get the information you need to start, build and... Read more
​

6568 S Federal Way #263, Boise, ID 83716
​Unsubscribe · Preferences​

Shawn Bailey

I help my clients develop successful businesses

Subscribe to get all my latest news, press and posts!

Read more from Shawn Bailey

Is this the Right Time to Start a Business? Newsletter #14: Small Business Insights AI Generated: A woman with a great idea Hello Reader, Starting a business is a significant and personal decision. While this topic warrants extensive discussion, let's focus on one key aspect: Personal Readiness. In our "10 Things to Consider Before Starting Your Business" series, we've touched on Mission, Vision, Values, Goals, Knowledge, Skills, Risk Management, and Exit Strategy. Today, let's refine the...

2 months ago • 3 min read
Self-Actualization: The Next Level Self-Starter

Am I a Self-Starter? Newsletter #13: Small Business Insights Hello Reader, Are you a Next Level Self-Starter? When starting your first business venture, it's crucial to understand what it means to be a self-starter. Over the years, I've interviewed hundreds of employees at various levels, and many fail to meet basic employment requirements, needing retraining or termination. It's unsurprising that many consider themselves self-starters yet only perform at a “Meets Expectations” level. AI...

3 months ago • 4 min read
AI Generated - A business owner contemplating shutting down his business

What Happens if My Business is a Total Failure? Newsletter #12: Small Business Insights Failure analysis is arguably the most important consideration before starting a business, yet it is often the most overlooked. Some entrepreneurial archetypes struggle to recognize or accept failure, driven by immense grit and a willingness to self-sacrifice. Many believe that enduring more pain will lead to a greater payoff in the end. However, struggling business owners who adopt mantras like "failure is...

3 months ago • 2 min read