Winning the Battle, but losing the War Newsletter #4: Business Development Tips & Tricks It has been a busy week, full of high drama. This week is the exciting conclusion to my contract negotiations on behalf of one of my clients. I also finished prepping for the launch of my new digital marketing brand, InnovationWorx, and lastly, I am starting my IT security and productivity updates There is so much information to include in my Business Development Tips & Tricks Weekly (see below), I will...
2 months ago • 3 min read
Hello Reader,, I am launching a new digital marketing brand called InnovationWorx, and to celebrate, I am offering huge discounts for new and current customers through the end of the month! Our new brand reflects the work that we do across the region and US. Boise Web Design is now InnovationWorx. "Digital marketing innovation that works!" To celebrate, we are offering 20% OFF all website design servicesfor the remainder of the month! Along with the changes, we have added staff and expertise...
5 months ago • 1 min read
You Have a Business.Now What? Newsletter #3: Business Development Tips & Tricks The Strategic Business Plan Proper business planning is crucial to the success of your company. But not for the reason you think. The prevailing thought is that you will research, create and then execute your business plan. That is true if you are talking about a business plan around operations. The strategic Business Plan should be a forward-looking, addresses the business problem or opportunity, the stated...
5 months ago • 1 min read
Tips for Landing the BIG Fish and Tracking Your Marketing Efforts Newsletter #2: Business Development Tips & Tricks Weekly I hope you're having a great week. Last week, I gave you some tips to set contract bill rates for your customers. I have an update for you regarding our ongoing negotiations on behalf of our client. Also, I am in the process of launching a new Website, and I thought it would be appropriate to discuss how we track our marketing efforts! Recent Small Business Insights! Read...
5 months ago • 1 min read
Business Development Tips & Tricks Newsletter #1: Calculating Profitability for Contract Employees This week I had the challenge of calculating the contract bill rate for a small software client. Properly calculating your bill rate is crucial to ensuring a proper gross margin, when providing contract labor. One of the many issues companies forget is that there are additional expenses after direct cost of your employees. But there is a quick way to estimate your bill rate when quoting your...
6 months ago • 2 min read
Meridian Cycles Launches a New Website. Meridian, ID - Paul and Krista McKenna, owners of Meridian Cycles, are excited to announce the release of their new website http://meridian-cycles.com. Meridian Cycles is a family-owned and operated bicycle shop located in the heart of Downtown Meridian, Idaho dedicated to providing the finest quality bicycle equipment, clothing, and accessories. Connect & Share Your Riding Experience https://meridian-cycles.com is a place for the riding community to...
6 months ago • 1 min read
Hi Reader, I hope you enjoyed my first digital marketing training last week. In case you missed it, I posted it on my YouTube channel. Now that you understand the difference among owned, earned and paid media, you will want to know the channels for each. Today, I wanted to show you the most common types of Web sites and why you would use them. Hopefully, this gets your creative juices flowing and you start thinking about what you want your Web site to do for you. Take a look at my next video...
almost 2 years ago • 1 min read
Hi Reader, I hope your Thanksgiving was a great time with family and/or friends. I spent a whole week with my daughter's family, sleeping on an air mattress and playing with Bradley, my first (and only) grandson. I loved every minute of it. He is a bundle of happiness and energy and spends all day laughing, playing and exploring. I thought I would share a photo of me, Brendon and little Bradley who fell asleep watching his favorite movie, Encanto! I thought I would also share with you that I...
almost 2 years ago • 1 min read